Google Adwords is a platform commonly used to let your target market know about your services should they search for it on Google. This can be beneficial however if you don’t work on your organic growth to get to the first page of google, and if you not making your page visible to people who are on social media, what is going to happen when you eventually decide to stop paying google AdWords? Your company website will be hard to find for potential new clients.
The more interactive you are on social media, the more engagement you get from readers, and the more Google sees that your company is popular and lets you climb the Google ladder. You need to be following Google's website requirements to avoid your website being penalized, and you need to follow all social media requirements so your followers actually see the posts that you post pop up on their newsfeeds.
Statistically, a large % of the world’s population is on social media. It is in the best interest of the company to boost posts on social media and set the targets to individuals who show interest in what your services are…
Boosting on social media allows you to set the right target market and area of people who will see these posts. Should an individual even search for something on Google their social media will pick up on it and start showing them posts on their news feed of this interest. For example, I checked on Google for cars for sale, for weeks later my newsfeed on my social media pages was flooded with all dealerships who had done boosted advertising for cars for sale, this includes pages I do not follow.
Contact Marketing Professionals today for your digital marketing needs!
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