When posting on social media there are a few key pointers if you want to see results.
Design Posting Tips
Every design needs to have your logo and contact details.
Keep your design text to a minimum.
Ensure your designs are using your branded colours. When you walk into an apple store you know its Apple because of its layout and colours, the same rule applies to your digital platforms.
When posting on social keep all text the same font and sizes, there needs to be consistency at all times.
Content Posting Tips
When you post on social, ensure that the content info is short and to the point.
Always remember to put your website and email address at the bottom of your content. This allows for people to click and link which will help your digital SEO. Another point to remember is that if people share your post, their readers need to be able to click instantly and get more information on your services. If you don’t do this you can loose potential new clients.
Hashtags are important so always put some at the bottom of your text!
Posting Times
Timing is everything! In a nutshell you need to consider your target market and post just before they are likely going to be online.
How often should you post.
Flooding your followers with unnecessary and irrelevant posts can annoy them resulting in them unfollowing your page. It is suggested that you do 2 posts per week with content and design that catches attention and talks to your readers. With this said, your Social Media page management is vital to track your followers engagement on your page as it is can vary for different industries.
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